As we approach the new fiscal year, many people are likely to start a new life or decide to take on new challenges. In addition to the new year, there should be important anniversaries for yourself during the year. These “life milestones” are special days that you will never forget for the rest of your life. That's why I want to have something tangible in my hand, and never forget the precious feelings I had at that time.
Wristwatches, in particular, are products that evoke memories of the day you held them in your hands. As the AJHH (Japan Genuine Luxury Watch Association) has long advocated, "A wristwatch at a turning point in life," a watch purchased for oneself or given as a gift at a turning point in one's life. Every time I look at it, I revive my precious feelings and renew my determination.

One of the brands I want to choose for such a milestone in life is “Grand Seiko”. All of the numerous models carefully made in Japan by the hands of highly skilled craftsmen achieve a high degree of precision. In addition, every detail, from the case to the hands and indexes, has been beautifully polished, and the moment you put it on your wrist, it has a fearlessness and elegance that will make you feel tightened.

The fair, which will be a great opportunity to purchase this Grand Seiko, will be held again in 2021. The Grand Seiko Fair will be held from February 13th (Sat) at 17 AJHH affiliated stores nationwide, and there is also a chance to receive benefits if you purchase a Grand Seiko watch during the period. Moreover, Seiko celebrates its 140th anniversary this year. How about getting a Seiko watch, which also celebrates a milestone in your life, and carving your thoughts on your special day deeper into your heart and watch?

Fair overview The Grand Seiko Fair will be held from Saturday, February 13, 2021 to Wednesday, March 31, 2021 at the Eye Eye Isuzu head office. When you purchase a Grand Seiko watch, you will receive an AJHH original strap, and for bridal customers, a pair of glasses with a lion crest, a paulownia box, and mizuhiki. The number of benefits is limited, so please consider it as soon as possible.

AJHH original strap gift

If you purchase a Grand Seiko watch during the fair period, you will receive an "AJHH original strap". Crocodile is used for the material, and the deep blue with a gray tint will change the image of your hand into an atmosphere that combines gorgeousness and elegance.
Available in 19mm, 20mm, and 21mm sizes.
*Quantities are limited.

Customers who decided on bridal If you purchase a Grand Seiko watch at a bridal event, you will receive a pair of glasses with a beautiful thin and sharp form of the GS lion crest. We can also engrave a memorial on the back cover of the watch, or create a bridal presentation such as a paulownia box or mizuhiki.

≪Pickup model≫

---

New products for 2021
SLGH 005
¥1,045,000 (tax included)

The stamped dial, which is not found in conventional models, expresses the bark of white birches that grow in clusters in Shizukuishi and Shinshu, and the landscape of the highlands. It's a beauty that involuntarily stares at the watch every time you look at it.	The case back has a see-through specification, so you can see the beautiful appearance of the 9SA5 and how it drives. The sapphire glass also has a faint lion crest.

Bearing a new history for the brand
Equipped with next-generation movement "Mechanical High Beat 36000 80 Hours"

Next-generation "caliber 9SA5" which evolved from conventional "caliber 9S". Despite being a high beat movement with 36,000 vibrations per hour, it achieves a long power reserve of about 80 hours at maximum winding. Equipped with a speed control mechanism for Grand Seiko and an instantaneous date feed mechanism that achieves more stable accuracy than ever before. Inspired by the scenery of Shizukuishi, the newly designed movement with a beautiful finish will set a new standard for Grand Seiko.

---

	Heritage Collection SBGR321 Grand Seiko 60th Anniversary Limited Edition Limited to 2500 pieces ¥605,000 (tax included) Movement: 9S65 Mechanical automatic winding (with manual winding) Exterior: Stainless steel Back cover: Stainless steel and sapphire glass Reinforced waterproof for everyday life (10 bar)
	Sports Collection SBGJ237 ¥792,000 (tax included) Movement: 9S86 Mechanical automatic winding (with manual winding) Exterior: Stainless Reinforced waterproof for everyday life (20 bar)
	Elegance Collection SBGH281 ¥825,000 (tax included) Movement: 9S63 mechanical hand winding Exterior: Stainless steel Back cover: Stainless steel and sapphire glass waterproof for everyday use

≪Simultaneous holding of interest-free credit fair≫

At the IAI Isuzu head office, a non-interest credit fair with no interest fee will be held at the same time during the Grand Seiko fair period.

You can also use premium credit with no interest charges up to 100 times.

SLGH005 ¥1,045,000 (tax included) For 100 payments First time ￥15,400 ¥10,400 × 99 times per month

What is AJHH

AJHH (Association Japon de la HauteHorlogerie) was established in 2005 with the aim of passing on the culture and tradition of luxury watches to the next generation. Currently, 18 of the authorized dealers nationwide are members.

First-class authorized watch shops in Japan gather to hold meetings to develop a healthy market, and improve the quality of customer service through staff training and other measures.

In addition, he has a correct understanding of the history and culture of luxury watches, and while quickly grasping trends that continue to innovate, he strives to propose and popularize them in Japan. Furthermore, in order to develop and improve the culture of timepieces, we are continuing our activities with an eye on international activities.