JEWELRY お役立ち情報

[BOUCHERON] Resurrection Another Sky! !

#ブシュロン
アイアイイスズeast

Hello everyone!
This is the meal of Aiai Isuzu east.

Have you seen the NTV series "Another Sky Resurrection Special" that aired on June 12th the other day?

Laura, who is active not only in Japan but also overseas as a model talent, and Shuzo Ohira, who boasts overwhelming support with more than 7 million SNS followers, will be guests. Mr. Ohira talked about his lifestyle in Los Angeles and the future he should aim for in Paris, France, which is also a place of admiration for Mr. Ohira.



Did you know that this show was actually a special offer from Boucheron? If you have already seen it, you may have noticed that all the commercials were Boucheron.

The commercial in the program introduced three stories that unravel why Boucheron is a special Maison.


1. HERITAGE & FAMILY SPIRIT

Boucheron was founded in Paris in 1858. We will unravel the spirit that has been passed down since the time of our founder, Frédéric Boucheron, along with its history and works, and guide you through the boutique located in Place Vendôme, Paris, the holy land of jewelry.

https://youtu.be/rPQDALpneI8

2. CREATIVITY & INNOVATION

Boucheron is a stylish high jewelry maison representing France. We have always made new attempts in jewelry production and expanded the framework. We will introduce creations full of euphoria, such as high jewelry born from dream-like ideas.



https://youtu.be/hyroMNZcaj4

3. SUSTAINABILITY & STYLE

From the perspective of sustainability, Boucheron procure raw materials that consider the global environment. Started a trial to issue a unique appraisal certificate that can digitally confirm the entire process from diamond mining to processing. What can we do for a sustainable society? Laura and Boucheron CEO talk about the future.

https://youtu.be/G7ZIrD_tzHc

During the program, Laura and Ohira wore a lot of Boucheron jewelry.

Especially impressive to me was the pendant and earrings of "Plume de Paon", which has a delicate beauty with a feather motif.



[BOUCHERON]
PULUME DE PAON
-Plume de Paon Pendant Small-
Ref:JPN00590
Material: 1 K18 white gold rose cut diamond (approximately 0.31ct)
118 round cut diamonds (approximately 0.66ct)
Price: ¥1,927,000 (tax included)
(*As of July 1, 2022)



[BOUCHERON]
PULUME DE PAON
-Plume de Paon Clip Earrings-
Ref:JCO01297
Material: 2 K18 white gold rose cut diamonds (approximately 0.46ct)
188 round cut diamonds (approximately 0.64ct)
Price: ¥2,428,800 (tax included)
(*As of July 1, 2022)

This pendant was also worn by Makiko Takizawa on the cover of NAVY in the June issue✨

The motif is a peacock feather, and it is very three-dimensional and delicate like a real feather. Boucheron is the reason why the beauty of feathers, which look so light that they seem to fly away when you blow on them, can be expressed luxuriously with white gold and diamonds. Each wing tip is carefully crafted with flowing curvaceous beauty, and the eyeball pattern of the peacock's wing is expressed with rose-cut diamonds, giving the gorgeous design an elegant sparkle and a very balanced design. It is well set. The length of the chain is 40 cm, which is a little short in Boucheron. It is just long enough for the feather motif to come around the collarbone.




I was so impressed with Laura's stoic and positive way of life in Another Sky this time that I recorded it and watched it over and over again. Laura-san, who overcame the hard times and struggled to find her own way of life while worrying about it and can say that she loves herself now, was really shining.

The feather motif worn this time has meanings such as "freedom", "leap" and "rising luck" from ancient times.
It's a perfect motif to express Laura, who will continue to take on new challenges, and Boucheron, which continues to take on new challenges as a jewelry brand.
I sincerely wanted to evolve into a person who can positively say that he likes who he is now!

As a first step in that change, I started looking for a Pilates class, albeit a simple idea. I'm really lacking exercise, so if you know a good class to build up your stamina, please let me know✨

"Resurrection Another Sky" provided by Boucheron introduced this time is being distributed on the free video distribution service TVer .

You can easily download the app and watch it on your smartphone, so if you missed it, don't miss it! !



 See more on TVer

Boucheron Fair will be held from August 10th to 16th at AI ISuzu east! ! Many products that can only be seen during the fair period are scheduled to be lined up 🎶Boucheron Bridal Fair will also be held from 8/1 to 8/31.

Details will be announced at a later date on the AI ​​Isuzu website, so be sure to check it out.
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