Hello everyone reading this article!

Watch shop in Kagawa Prefecture, DANIEL WELLINGTON regular dealer, Eye Eye Isuzu G-Time shop.

In this article, as the only "Daniel Wellington" boutique in Shikoku , an active salesperson who delivers more than 400 watches a year would like to thoroughly explain everything from hot new models to popular secrets !

We will introduce a wide range of information, from new product information for watch connoisseurs to how to choose Daniel Wellington well, so it is easy to understand not only for those who like watches but also for those who do not know anything about watches at all. I'm here.

We will update the contents and new information from time to time , so we already know about Daniel Wellington. If you want to know about new works, we have prepared titles for each category, so you can skip to the page you are interested in by selecting the title in the table of contents below.

Thank you very much.

Special price at Aiai Isuzu: 35% off the regular price!

What is DANIEL WELLINGTON?

First of all, I will explain about the brand called Daniel Wellington.

Daniel Wellington is a fashion watch brand founded in Sweden in 2011 by founder Philip.

It first landed in Japan in the spring of 2014 and has rapidly grown into a very popular brand that is now sold in over 100 countries around the world .

As the spark of casual watches, it is now loved by so many people that there is no one who has never seen it.

Daniel Wellington watches can be broadly divided into three categories .

CLASSIC COLLECTION

・"CLASSIC COLLECTION" centered on men's and unisex sizes

A leather belt with an elegant impression, a NATO belt with a colorful and preppy impression, and a simple and thin case that beautifully harmonizes with each other, making it a timepiece loved by everyone.

*

PETITE COLLECTION

・"PETITE COLLECTION" centered on small women's sizes

The most sophisticated timepiece with 3 types of belts, including the leather belt similar to the "CLASIC COLLECTION" above, a downsized version of the NATO belt model, and an extraordinarily elegant mesh belt model.

It features a sophisticated atmosphere and a classic, minimal finish without unnecessary decoration.

*In addition, since the belts of both models can be replaced, one of the features is that you can enjoy a new style according to the situation.

ICONIC LINK COLLECTION

・"ICONIC LINK COLLECTION" which joined Daniel Wellington newly in 2019

A modern take on a classic design, Iconic Link is the result of years of meticulous craftsmanship.

It features a luxurious metal bracelet with 3-piece links.

Combined with a dial that shines with simple indices, Daniel Wellington's signature, it creates a new modern silhouette.

No matter which model you look at, the classic and simple design that can be worn by both men and women are all popular long-selling models as gifts and pair watches.

Daniel Wellington has gained tremendous support as a brand that has appeared as a spark of simple casual watches and is still loved by men and women of all ages.

Much-talked-about new product information! !

Without further ado, Daniel Wellington introduces new products for this fall!



Iconic Link Pink 28mm / 32mm 2 sizes

28mm DW00100370 ¥24,200 (tax included)

32mm DW00100369 ¥24,200 (tax included)

A vivid pink dial with a unique atmosphere creates a mature and cute wrist. A luxurious metal bracelet with interlocking three-piece links seamlessly connects from case to clasp. You can choose from 2 sizes of 28mm and 32mm from the elegant rose gold model that fits well on your skin. Iconic Link Pink creates a gorgeous image with warmth and elegance that stands out in both private and business settings.



Petite Melrose Pink 28mm / 32mm 2 sizes

28mm DW00100368 ¥20,900 (tax included)

32mm DW00100367 ¥23,100 (tax included)

This model features a thin case with a light pink dial and an extraordinarily elegant rose gold mesh strap. The first light pink dial in the collection gives a gentle and soft image, and is one that will enhance the charm of women.

popularity ranking

Here we will update the monthly Daniel Wellington hot selling product ranking.

If you want to get on the trend, or if you are worried about gifts, please refer to it! !

Then

Around this time when the cold season began to rage in earnest

After all, the best-selling products have started to move!

In contrast to November's popularity ranking, the leather belt model dominates the top!

The stainless steel type requires courage when wearing it on your arm this time of year.

You don't want to be chilled by a belt chilled by cold air.

It's time to feel the warmth of a leather belt.

Unlike bracelets and mesh belts that are gorgeous, the classic feeling of leather belts is also at its peak this time of year.

Leather models are very popular with both men and women! !

If there is a particular model that you are interested in, we can even contact you to confirm stock availability.

We look forward to hearing from you.

Good selection of Daniel Wellington!

If you are worried about choosing a watch for the first time, or if you want to give it as a gift but do not know how to choose it, please refer to it!

We will introduce tips for choosing Daniel Wellington by item, focusing on frequently asked questions from customers when actually serving customers at the store.

Let's go!

How to choose Daniel Wellington skillfully based on size!

The most frequently asked question when serving customers is the sense of size!

It is an impression that many people are troubled, especially when it is not for themselves, such as gifts.

It's not as severe a problem as with rings, but choosing the right size for your wrist is very important .

In the second half, I will also introduce how to measure my arm circumference, so I think it will be easier to choose if you take a look at it together.

Please take a look.

"Here's how to measure the arm circumference"

Most Daniel Wellington watches come in different sizes.


　　　Available in 4 sizes

We will introduce the characteristics and needs of each size!

28mm

It is the smallest size in the development of Daniel Wellington.

The small dial has no minute memory or second hand, making it the ultimate in simplicity!

It is recommended for delicate wrists and women who can wear it with the dial facing inward .

If you are looking for a watch like this, 28mm is the best choice!

Looking at the watch alone, people tend to think that it might be too small, but when it is worn on a woman's wrist, it fits naturally.

There are many good points, but there are also some caveats.

After all, in terms of visibility, it is inferior to large size watches.
We recommend that you consider purchasing with this in mind.

32mm

In general, 32mm is just the right size for women's wrists!

It is also very popular as a gift because it is the standard size for women's watches .

If you are looking for a watch like this, 32mm is the best!

To be honest, this size is the most chosen by women even in stores.

The secret to its popularity is that it is fashionable and easy to use without compromising visibility.

If you are worried about giving as a gift, you will not be wrong if you choose this size.

One thing to keep in mind is that it might be too big for those with slender arms.

Basically, the good thing about this size is that there are no disadvantages .

36mm

36mm is called unisex size in Daniel Wellington.

It is also a feature that you can see the time more accurately with a minute scale from this size!

In recent years, in youth fashion, it is popular to wear clothes with a sense of larger size.

The number of women who wear large size watches is also increasing rapidly! !

In winter, this size makes it possible to wear a watch over your clothes in a stylish way.

We also recommend this size watch for men with slightly narrower wrists.

Japanese people don't have big arms compared to Westerners.

That's why men's watches that are smaller have been more popular in Japan for a long time.

When giving a gift to a man, please secretly check the wrist before considering the size.

If you are looking for a watch like this, 36mm is the best!

Since it is chosen by both men and women, this size is the most common overall.

This model does have some caveats .

This is the watch that you have to be most careful about when choosing the size.

We recommend that you consider not only your arm circumference but also the usage scene before purchasing.

40mm

Even in Japan, where small watches are popular , the standard men's size is 40mm !

Some people may feel that it is a little big for men with thin arms.

I think that 40mm is surprisingly not noticeable when you wear it.

Actually, I have a slim arm circumference of 15.5cm, but I wear a 40mm size and it doesn't bother me!

In particular, the case size of the Classic Collection is thin, so there is no such thing as being large and floating or getting in the way.

If you are looking for a watch like this, 40mm is the best!

This is the size most men choose! I think.

Even though it's big, it's not so much to worry about because imported wristwatches generally have a case size of 42mm or more.

Even those who are worried about gifts for men will definitely get this size as a gift!

There are some points to note.

The opposite is also true, but the size is still too large for women to wear, so basically please consider it as a men's watch .

It's also true that there are a lot of men who prefer smaller ones, so it's important to know the preferences of the gift recipient !

This is the end of the introduction by size.

Then...

How to choose Daniel Wellington by color!

When choosing a watch, the next most important thing after choosing the size is "color" !

It is necessary to roughly divide and choose these three colors of "dial", "case", and "belt" .

However, this is all about the difference in appearance, which is "completely a matter of taste"! !

Here we focus on Daniel Wellington's "dial" and "case"

We will introduce what kind of color development is available in sets.

white x rose gold

・No.1 popular among women

・Easy to use in formal occasions

・Familiar with the skin of Japanese women

・It becomes the classical atmosphere by combination

white x silver

- Gives a fresh and clean impression

・It leads to a sincere and serious image

・Easy to use in business

・Combine to create a dressy look

black x rose gold

・Popular colors for men

・Gives a cool and mature impression

・ Matches dressy clothes

・An image that has been carefully selected compared to the standard white

black x silver

・Popular colors for men

・ Give a cool and intellectual impression

・I match any clothes

・An image that has been carefully selected compared to the standard white

black x black

・All black popular with Japanese people

・I match any clothes

・Gives a stylish impression

・Only mesh type models exist

white x yellow gold

・Strong impression of elegance

・Images carefully selected

・Become the accent color of fashion

・Only mesh type 28mm exists

black x yellow gold

・Strong impression of elegance

・Images carefully selected

・Become the accent color of fashion

・Only mesh type 32mm exists

Because it is simple, the expression changes completely with one color.

Did you know how important color is when choosing Daniel Wellington?

Next...

How to choose Daniel Wellington well with a belt!

There are four types of straps for Daniel Wellington watches.



・Leather type (Classic Collection & Petite Collection)

・NATO type (Classic Collection & Petite Collection)

・Mesh type (Petite Collection)

・Bracelet type (Iconic Link Collection)

Choosing a strap for a watch is as important as choosing a dial .

In particular, Daniel Wellington's watch has a simple dial, so you can change the look of the watch with just one belt.

That said, we also sell belts separately, except for the “Iconic Link Collection” bracelets, so you can enjoy changing them later.

If you choose the design that you like at the first contact, I think you'll be fine.

Let's take a look at the features of each belt.

leather belt

Speaking of Daniel Wellington, a classic leather belt!

Made of genuine Italian leather, the belt has a vintage finish that is typical of the brand and is the signature of the brand.

There are five belt colors : black, dark brown, brown, light brown, and white.

In addition, " black embossing, brown embossing "

It is deployed in 7 types of models that combine.


You can choose a buckle from " Rose Gold, *Yellow Gold, *Silver " for each.

*Some combinations do not exist.

With its simple dial and classic leather belt, it has gained popularity as a dressy watch that goes well with any era.

NATO (nylon)

The representative model that the NATO belt exists from Daniel Wellington early as well as a leather belt.

The NATO strap, which is said to have been worn by the British Navy in the 1970s, has been developed over time in timeless color combinations.

The wide variety of colors, from simple one-tone models to British tricolor colors, is also attractive.

All of them are sophisticated designs and create a preppy atmosphere full of dignity.

mesh belt

Gorgeous and beautiful mesh belt is very popular with adult women and men

It is soft and light to wear and can be used regardless of the season.

The current color development is four colors of “ Rose Gold, Silver, Yellow Gold, and Black ”.

All models, except for the new yellow gold, are available in sizes between 28mm and 36mm.

Another feature of mesh is that you can enjoy it as if you were wearing accessories.

Bracelet (ICONIC LINK COLLECTION)

Bracelets are recommended for people in their 20s to 40s who are looking for a mature watch.

Luxurious metal bracelet with 3-piece links

The buckle part is a double-door specification called a butterfly type, making it easy to put on and take off.

The atmosphere that is a strange adult appears with conventional Daniel Wellington.

Also, because the bracelet model exists only in "ICONIC LINK COLLECTION"

It is also highly recommended for those who already have a classic Daniel Wellington watch!

how to measure arm circumference

Knowing your wrist size is a must when choosing a watch! !

Have you ever made a mistake when buying clothes without looking at the size?

Here, we will introduce how to measure the circumference of the arm easily so that such mistakes do not occur even with a wristwatch.



The first thing to prepare is a "major"! !

Simply wrap the measuring tape around the wrist of the person who wears the watch and measure the size.



It's so easy with a tape measure!

However, if you don't have it, you can use the thread .

Wrap the thread around your wrist and mark where it meets.

If you stretch the thread straight and measure it with a ruler, the measurement of the circumference of the arm is complete!

Every house has a ruler of the type used by elementary school students.

that's ok.



Of course, you can use the wrist circumference measured by this method as a reference for choosing the size of the watch.

We also offer free size adjustments for customers who have purchased from us.

When purchasing a model that requires size adjustment such as a mesh belt or bracelet

If you place an order after notating the arm circumference, you will be able to use it with the perfect size from the day it arrives.

As I send it after adjusting it to the size of the designation, it is very convenient!

First of all, before purchasing a watch, it is convenient to check and understand the wrist circumference of yourself or the person you are sending it to.





So far, I have gone through a guide on how to choose Daniel Wellington by genre, but how was it?

I would be happy if you could refer to it when choosing your watch.

In addition, we also accept any questions such as " How should I choose here? "

If you have any questions, please leave a comment!



Finally, I would like to introduce Daniel Wellington Takamatsu where we work.

DANIEL WELLINGTON TAKAMATSU

The I-Isuzu G-Time store in Takamatsu, Kagawa Prefecture is the first Daniel Wellington boutique in Shikoku .

We have a full lineup of more than 200 products, from limited items to standard items .

A salesperson with a wealth of product knowledge who is familiar with watches is waiting for you.

We also accept sales and inquiries on the EC site, so please feel free to contact us .

I would like to conclude this article with the hope that it will be of some help to you in choosing Daniel Wellington and in your watch life.

Thank you very much for reading to the end.