What kind of brand do you think of when you think of a high jewelry brand? There are many major brands in Japan such as Harry Winston, Cartier, and Tiffany.



This time, we would like to introduce “BOUCHERON”, which has its main store in Place Vendôme in Paris. Not many people have heard of this brand. However, its history is deep, boasting a history of over 160 years, it is also a luxury long-established jeweler in Paris, France, and its quality and global recognition are top class.



Boucheron opened its first boutique in 1858 in the Galeries du Valois of the Palais-Royal. Palais-Royal was once considered the center of Paris, and has become an important place for people's lives, with the royal palace, gardens, galleries (arcade streets), theaters, and more.

Along with Van Cleef & Arpels, Chaumet, Mauboussin, and Mellerio di Melee, it is a prestigious jeweler called "Grand Cinque" (the five major jewelry stores in Paris).

Boucheron has been loved by royalty and aristocrats throughout Europe and has fascinated jewelers of each era. Boucheron, which has always valued classical and more European traditions, has the impression that it is a skillful brand among high jewelers, and compared to brands such as Cartier and Tiffany, which were popular from early on, it is known to those in the know. The image was that of a luxury brand.



Although it is a simple single diamond solitaire ring, the faceted ring arm is highly fashionable and fits the needs of brides who want to use the engagement ring casually and everyday.

The faceted motif that symbolizes Boucheron comes from the name of the cutting method used when cutting gemstones. It is a cutting method in which many small faces are geometrically combined, and the charm of this engagement ring is that the arm part shines beautifully like the cut face of a diamond.



faceted ring diamond

Three diamonds are given to one side of the facet,
It is a ring that makes a more glamorous impression.
It's just the right amount of volume, so it's a point to create a different atmosphere from a delicate ring with a strong sense of fashion ♡

Boucheron's ring has a simple design, so it's easy to match with any other ring! At the same time, it has a strong presence on its own, making it a very popular brand among brides looking for the real thing around the world.



faceted ring small

The slender ring makes it easy to enjoy stacking with other Boucheron rings, and the sparkling facets are beautiful. Boucheron rings are thick and some people have the impression that many rings have a profound feeling, but this ring is also suitable for delicate people.




Boucheron is currently holding a fair! A luxurious novelty will also be presented to those who make a contract ♡
Click the image for details↑

Supporting ring selection according to customer's pace

At AI Isuzu, we handle a wide range of brands, from long-established overseas brands to famous domestic brands and the latest brands that have become a hot topic on SNS. We also offer a wide variety of styles, from royal engagement rings with a profound feeling to engagement rings with beautiful diamonds, to highly fashionable engagement rings that are easy to wear on a daily basis. You can see various things. There are many more, so please take a look.