Dear blog readers. Good day Good evening.

We are AI ISuzu G-Time, a watch store in Kagawa prefecture.

It's sudden, but do you know what happens to the machine inside the watch?

When it comes to self-winding and hand-winding watches, it is not uncommon for the inside of the watch to be seen through the face or back cover.

There are various types of internal structures and designs.

And among them, there are those that are said to be " the world's three major complicated watch mechanisms " created with great care by genius watchmakers.

The first is the "perpetual calendar" (perpetual calendar) that does not require adjustment of the calendar for a long period of time.
The second is a "minute repeater" that informs the time with the sound of a bell inside the clock after a certain period of time.
The third is " Tourbillon ", which is considered to be particularly difficult among watch technologies.

This time, I would like to introduce a brand called ZEROO, which sells watches equipped with a third tourbillon.

Well, then, I'm looking forward to working with you! !

1⃣What is ZEROO?

First of all, I would like to explain from "What kind of brand is ZEROO?"

ZEROO was established in December 2017 in Tokyo, Japan. It's a new brand that hasn't even passed 10 years yet !
In October 2020, about three years after its establishment, it announced the first model equipped with a tourbillon, so it has progressed vigorously in just two years!
It's only been a few months since we started handling them, and we've seen a lot of customers coming to see them!
We are making watches in line with our corporate philosophy of "rebuilding watches from scratch".



Today, wristwatches are no longer used as a tool to check the time, but as a practical and convenient item.
I've been asked. You can check the time anytime, anywhere on your smartphone, PC, TV, etc.

So why do some people still wear watches? I think there are various reasons for that.

About 6,000 years ago, people began trying to know the time with giant sundials, and now they have become so small that they can be worn on the wrist.
At first, it was a pocket watch with a leather strap for wrist-wound, but in the sense of measuring time, it was a completed form.

Since then, we have pursued even more precision and gorgeous designs.
Among them were limited editions, various models, and countless brands.
The emergence of products that can only be purchased by a few wealthy people may be one of the reasons why people are turning away from wristwatches.

As for ZEROO, it is just like when everyone wore a wristwatch when watches became popular.
Our motto is to redefine modern watches and deliver " truly high-quality watches that anyone can afford ".

The design of such a ZEROO watch was supervised by an industrial designer called " SYUU ".
He has been engaged in the watch industry for many years, and he seems to be involved in production based on the experience of holding various watches in his hands regardless of whether it is domestic or overseas. It seems that he has designed not only watches but also major home appliance manufacturers and printers!

2⃣What is a tourbillon?

One of the world's three major complications.

Invented by Abraham-Louis Breguet around 1800, it is said to have sped up the progress of clocks by 200 years .

A tourbillon made in Japan was also announced in 2006, and it seems that it became a hot topic at that time.
Even if you have heard the word itself, I think that there are many people who do not know what it is.

It is characterized by the fact that it moves like a vortex, as the name suggests, with the meaning of "vortex" in French.
The moving parts turn the balance, the heart of any mechanical watch.
It is also called "Tourbillon" or "Turbillon".

When there was only a pocket watch that was still effective in correcting posture differences.
The difference in posture is a phenomenon in which accuracy is affected by the way the watch is placed due to the influence of gravity.

Old clocks would move if they were held in a certain position.
Accuracy was degraded depending on the angle and posture of the watch.
In mechanical watches, by rotating the entire part of the structure
It becomes a mechanism like an escapement that overcomes the deviation due to the difference in posture.
Until the invention of quartz watches, it was effective as a mechanism for pursuing precision.

However, if the number of parts increases, and if it is not possible to make high-precision parts with light parts,
Extremely advanced technology is required for production.

Since 2000, the price of the tourbillon itself has become cheaper due to the development of technology, but due to reasons such as the production efficiency being very poor, most of the watches installed are still high-end products. Quartz watches are even cheaper.

ZEROO is not a normal tourbillon, but a "flying tourbillon" that is supported only by the lower part, so the tourbillon itself looks like it is floating, and the other mechanisms are clearly visible. .



I've explained it so far, but everyone must have thought.
``Why is the price of ZEROO watches less than 1 million, even though it takes time and effort to include a tourbillon?''

ZEROO products are designed and designed in Japan.

Regarding movement production, some models are made in Japan, and we are developing products in partnership with overseas movement companies. Final inspection, inspection, quality control, etc. are all done at the studio in Tokyo.

3⃣ Series introduction

Below is an introduction to each series.

・T series
・DT series
・MODERN series
・CLASSIC series

・ZEROOT

Most of the back skeletons have a transparent back cover, but this series has a clear side view.
This is a series representing ZEROO where you can enjoy the movement of the movement (mechanical part inside).

T1 THE ARCHER TOUR BILLON

This model has an internal mechanism that looks like the constellation Sagittarius.
A full skeleton tourbillon watch that can be called a beautiful icon.

T2 THE ARCHER TOUR BILLON

A square version of the previous T1 series.

T3 THE LEO TOURBILLON

This is a model with a metal bracelet design that expresses the strength of a young lion.
ZEROO's cutting-edge watch is sure to be here!

T4 THE ARCHER TOUR BILLON

T4 model of the tonneau type case of the ARCHER series.
It is a new model that combines the design and transparency of the MODERN series that will appear later.

T5 THE ARCHER TOUR BILLON

The ARCHER series houses the movement in a crystal case.
It is an elegant model that does not obstruct the splendid movement of the tourbillon.

T6 THE QUASER CENTER TOURBILLON

This series is a novel model with a tourbillon placed in the center of the dial.

T8 THE ORION TOURBILLON (Limited to 1000 each color)

Newly developed octagonal full skeleton tourbillon. * Octagonal = emerald cut
A full-fledged watch born in pursuit of essential beauty. It was named after Orion in winter because of its beauty.

・ZEROO DT series

Made the tourbillon, which is said to be one of the world's three major complications, even more complicated
A series equipped with the highest peak transcendental complication mechanism, "Double Tourbillon".
By arranging two tourbillons, it seems to have the effect of further reducing the error.

DT1 THE GEMINI DOUBLE TOURBILLON

Like the Gemini (THE GEMINI), the tourbillon perfectly harmonizes with the time.
Having two tourbillons... I can't imagine how difficult it would be to assemble.

・ZEROO MODERN series

A skeleton watch series that allows you to fully enjoy the movement of a mechanical watch, with the movement housed in a beautiful tonneau-shaped case.

M2 THE SUBARU SKELTON MECHANICAL AUTOMATIC (NEW)

THE SUBARU is derived from the Japanese name for the Pleiades star cluster.
The first mechanical series made in Japan.

M1 THE AURIGA SKELTON MECHANICAL

The parts are beautifully arranged like the Auriga. A hand-wound luxury sports watch with an ultra-thin movement.

MID DAMASCUS STEEL THE AURIGA SKELTON MECHANICAL
A mechanical skeleton with a special ripple using a material called Damascus copper for the case.

・ZEROO CLASSIC series

Equipped with a beautiful moon phase that is also used in luxury watches, the orthodox dress watch series makes it difficult to get tired of the details.

C3 CLASSIC CHRONOGRAPH

Popular color scheme, panda face chronograph model. A model in which all needles are designed with ultra-fine lines.

C2 THE VIRGO MOONPHASE Ⅱ

In addition to the moon phase that allows you to enjoy the waxing and waning of the moon on the watch face, this model is equipped with a triple calendar function that displays the date, day of the week, and month. An orthodox dress watch inspired by Virgo.

C1 MOON PHASE

Equipped with a moon phase mechanism, this classic watch is the origin of wristwatches.

4⃣5 recommended models

From here, we will introduce recommended models.

・T8 ZT008SBB ¥594,000 (tax included)


The new T8 features an octagonal case that is the first for ZEROO. It has a full skeleton specification that allows you to enjoy the tourbillon with a different carriage design, and the design also has a luxury sports feel.

The movement is a twin barrel design that looks well-balanced even with full skeleton specifications.

By using sapphire glass for the glass material on the side of the case, just like the windshield back cover, it has a design with a sense of openness that does not make you feel any pressure!

It is also a nice point that Luminova, which is capable of luminous display, is used for the hands and indexes.

・T4 ZT004BBK ¥330,000 (tax included)


A flying tourbillon with a fully visible movement
The full-skeleton tonneau-shaped case that captures light from all directions is attractive.
We use 316L stainless steel, which is a corrosion-resistant material.


And the feature of T4 is also in the large number of color variations!
There are about 24 variations! ! I'm sure you'll find your favorite color!

・T3 ZT003SSV ¥352,000 (tax included)


ZEROO's first automatic skeleton tourbillon model T3.
The image of a young lion is unique, and it features a face that gives a very powerful impression.
Personally, I think that not only the face but also the movement that can be seen from the back cover is very cool.

What did you think?
If you are interested in the tourbillon or wearing it, it's a big deal! If you are looking for a watch like this, why not take this opportunity to consider it?