Hello everyone who is reading my blog.

I am the staff in charge of BAUME & MERCIER (hereafter Baume & Mercier), a watch store in Kagawa prefecture, and an eye isuzu G-Time store.

This title is familiar to everyone who regularly visits our blog, but this time, let's delve into the appeal of Baume & Mercier.
So I am writing an article.
"Baume & Mercier, I've heard the name, but the details..."

"Recently, cool models have appeared! What is it?"

"I'm looking for a good first watch, what do you think?"

"I'm curious about the ladies model I saw on Instagram."
Etc. I think there are many points that everyone cares about.
Baume & Mercier is a super long-established brand with a history of nearly 200 years in Switzerland, a watch powerhouse, and has many fans all over the world.
However, I did some research on Baume & Mercier again on the Internet, but I couldn't find many articles with detailed explanations.
It may not be as well known as the famous brands such as Rolex and Omega, but it is a brand that makes really good watches backed by a long history.
Therefore! In order to fully convey the charm of Baume & Mercier, we have created this article.
By the time you finish reading this article, you will surely be hooked on Baume & Mercier. !
Thank you very much!

Baume & Mercier recommended model

Updated January 17, 2023

• Riviera M0A10719
  Inquiries about products

• Riviera M0A10702
  View product page

• Riviera M0A10619
  View product page

• Riviera M0A10681
  View product page

• Clifton M0A10692
  View product page

• Clifton M0A10548
  Inquiries about products

• Clifton M0A10592
  Inquiries about products

What brand is Baume & Mercier? ?

Well, everyone, do you know the brand Baume & Mercier?
What kind of image do you have?
I think it's a long-established brand that is familiar to everyone who likes watches, but I'm looking forward to something from now on.
And everyone who is considering choosing a watch, how about the brand image of Baume & Mercier?
Before talking about the series introduction and popular models, let me talk a little bit about the brand.

History of Baume & Mercier

As I mentioned at the beginning of this blog, Baume & Mercier is a well-established brand with nearly 200 years of history in Switzerland, the home of famous watch brands.
Many watch brands are born and disappear. Having such a history in Switzerland, you can understand how many people support and appreciate the brand.
Baume & Mercier was founded in 1830 in Les Bois in the Jura region of Switzerland.

Baume & Mercier began as a small workshop created by Louis-Victor and Celestin Baume .
The motto of the two brothers since the company's founding was to "make only the highest quality watches without compromise".
This philosophy has been passed down for over 190 years.

As the business of the Baum brothers grew steadily, from an early stage the brothers turned their attention to overseas business development. We will also open overseas branches under the name Baum Brothers.

At first, the name of the company was not Baume & Mercier.
In 1851, he moved to London, England.
In 1852, we opened a store in Australia and opened stores not only in Europe but also in many countries and regions.
As a result, by the end of the 19th century, the company had gained a reputation as a watch maison known around the world.

On a slightly different topic, Baume & Mercier is a brand that has many female fans .
In fact, Baume & Mercier was one of the first to make watches for women.
In 1869, the visionary Louis-Victor realized that women were also interested in watches and sent his daughter Melina a gold pocket watch.
It seems that the Bohm brothers had high management skills as well as technical skills.

At that time, competitions and exhibitions were held all over the world to compete for the precision and technical skill of watches.



Baume & Mercier has won 7 gold medals and 10 grand prizes at this competition and exhibition.
It was highly rated for its chronograph technology and grand complication, and received the highest evaluation in terms of accuracy.
* Chronograph: stopwatch function
*Grand Complication: Complex mechanisms such as tourbillon and perpetual calendar

In 1892, the "Baume Brothers" set a new record at the chronometer competition sponsored by Kew Observatory near London.
At the time, Kew Observatory was famous for being the most rigorously tested astronomical observatory in the world, but the record set by Baume Brothers remained unbeaten for the next ten years.
Omega and Rolex are also participating in the Kew Observatory competition, so if you like the history of watches, you may know this place.
Then comes a turning point for the brand.
In 1918, William Baum, who was an executive of the company at the time, met a person named Paul Mercier .
Two people with a common idea hit it off



In 1918, BAUME & MERCIER was established in Geneva, which is considered to be the birthplace of the Swiss watch industry.
The name Baume & Mercier came up for the first time when I came here.

In 1919, the year after its founding, the Baume & Mercier movement received the "Poincon de Geneve", the highest honor for watchmaking precision.

The Geneva stamp is a title given only to watches that have passed strict tests based on the laws and standards set by the state of Geneva.
It goes without saying that it is highly accurate, but one of the certification criteria also includes special content such as being produced using traditional Swiss techniques.
Even in the watch industry, there are not many brands with the Geneva stamp, so even now, watches with the Geneva stamp are still admired by watch fans.

In 1921, it received a certificate as the Maison with the most official inspection stamps .
Also, in the 1920s, a new style called the Art Deco style began to liven up the world.
It came to be called "Art Deco" after the abbreviation of "Exposition Internationale des Arts Decoratifs et Industriels modernes" held in Paris in 1925.
Linear, geometric designs are characteristic of the Art Deco style.
If it is a representative design, it may be easy to imagine New York's Empire State Building.


Image source: Unsplash

In this new trend, Baume & Mercier established its own design style.
As I mentioned earlier, Baume & Mercier has been focusing on women's watches from an early stage, but the number of female fans is steadily increasing.

"A woman's watch is not a smaller version of a man's watch."
Fashionable women's watches born from this philosophy will captivate the world's women.
That is still true today.

After that, he won many awards at exhibitions and contests, and in 1973, he announced the watch "Riviera", which can be said to be a pioneer of sports watches.

From an early stage, Baume & Mercier was involved in sports watches, which can be said to be a trend in the current watch industry.
Is it still foresight?

This Riviera has been revived and announced in recent years, but we have received a lot of inquiries.
This is a model that is currently attracting a lot of attention, so I will explain it in detail later!
In 1988, he joined the Vendôme Group, which was the forerunner of the current Richemont Group.
While increasing the lineup and series, we have reached the present.

The above is a brief history of Baume & Mercier.
I also have a fresh discovery when I look into it again, and I'm very happy to write a sentence.
The current Baume & Mercier brand is the result of our constant pursuit of advanced innovation.
In particular, it was an early focus on women's watches.
The brand still has many female fans today, but I see. I was convinced again.
We will keep you updated with any interesting content, so please look forward to it!

Baume & Mercier logo Φ ←What does it mean? ?

Well, it's going to be a column content, but does anyone know what the Baume & Mercier brand logo means and how to read it?
This may be difficult at first glance. (I didn't know either.)
It's a mark like an orchard of map symbols, isn't it?
This mark is taken from the Greek letter and is pronounced "Phi" !
Φ was first used as the brand logo in 1964.
It is said to represent balance in Greek letters and is used as a symbol of the golden ratio.
We are all familiar with the term “golden ratio”.
It may be easier to understand if you imagine the Parthenon and the pyramids .
These buildings are said to be built according to the golden ratio.

Why did Baume & Mercier use Φ as its brand logo?
I have to say that it was because I had a firm confidence in my company's design.
I think that you can experience this by actually holding a Baume & Mercier watch in your hand.

It may be a manifestation of Maison's confidence that it has been using the brand logo without changing it since 1964.

Column: What kind of place is Geneva, Switzerland, where Baume & Mercier is based? ?

Image Source: Photo AC
Now, what kind of place is Geneva, where Baume & Mercier is based?
When it comes to luxury watches and mechanical watches, many people think of Switzerland.
In 2020, the technology of Swiss and French mechanical watchmakers was registered as an intangible cultural heritage.

Geneva is famous as the birthplace of the Swiss watch industry.
Baume & Mercier is not the only brand based in Geneva.
Rolex, which everyone knows, Patek Philippe, Vacheron Constantin, which is counted as one of the world's three major watch brands, and Franck Muller, who has many fans due to its unique worldview, and other famous brands.
Why did the watch industry develop in Geneva?
I will explain briefly.

The rise of the watch industry in Geneva, and by extension in Switzerland, has a lot to do with religious issues.
Going back in time to the 16th century, the economic situation at that time was closely related to the history of Christianity.
There are two major denominations in Christianity : Protestant denominations and Catholic denominations .
Even within the same Christianity, Protestants and Catholics believe in different teachings.
At that time, there was a person named Jean Calvin who spread Calvinism as one of the major Protestant schools in Geneva, Switzerland.
He is also the founder of the University of Geneva.
Geneva became known as a Calvinist city.
In addition, it seems that many of the people who originally lived in Geneva had excellent mold-making skills and were dexterous .

In France, there were also Calvinist Huguenots.
The Huguenots were entrepreneurs, capitalists and skilled workers, many of them in France's most important industries, and they also had a strong position in commerce and finance.
They were very hard workers, and it seems that many of them had watchmaking know-how .
Originally, it seems that there were many talented people who were familiar with mathematics and astronomy.
Meanwhile, the wave of religious reform is surging.
A series of movements to persecute Protestants from so-called Catholicism is called the Reformation.
The Huguenots were severely persecuted by the Catholics and fled to various places.
Geneva, the home of Calvinism, was the place where many Huguenots fled.
Image Source: Photo AC

In Geneva, the Reformation Monument was erected to honor the central figures of the Reformation.
In Geneva at that time, according to Calvin's teachings, it was not considered good to show off jewelry.
Mold craftsmen seek new ways to survive.
At that point, the Huguenots defected.
The technology of mold craftsmen originally in Geneva and the technology of Huguenot watchmaking meet here and shift to coexistence with the watch industry.
Watchmaking takes a lot of people and a lot of time.
Crowded with many exiles, Geneva was the perfect location for this extremely labor-intensive, specialized business, the watch industry.
In this way, the watch industry was born in Geneva, leading to the subsequent development of the Swiss watch industry.

This is a brief explanation of how industry was born in Geneva.
If you search the Internet, you will find many interesting articles, so please check it out.

Today's Geneva is also known as an international city and is home to many international organizations.
There is the European headquarters of the United Nations and the WHO World Health Organization, which we hear about recently.
The international background that Switzerland is a permanently neutral country is also the reason why many institutions set up bases there.

Geneva is also famous for its beautiful cityscape.

Image Source: Photo AC


There are many areas that I would like to see at least once, such as Saint-Pierre Cathedral where Calvin preached, the large fountain on the shore of Lake Leman, and the old town built 500 years ago.
Actually, I have never been to Geneva either.
It is one of the towns that I definitely want to visit even if I am a watch lover.
I definitely want to go there someday! !

What is Baume & Mercier's commitment?

In-house developed movement "Baumatic" born from user's voice

Baume & Mercier will release an in-house movement in 2018!
became a big topic at the time.
All kinds of movements are appearing from various brands, from movements that emphasize practicality to those that specialize in aesthetics.
So what exactly is Baume & Mercier's in-house developed movement?
In a nutshell, you can enjoy mechanical watches without stress.
What do you mean?
I will explain it right away.

First of all, this movement is a movement that has been developed from the user's point of view.
Its name is "Baumatic."

What is the purpose of developing Baumatic? Create an outstanding movement! Rather than that, it was developed to create a wristwatch that can be used without stress for those who use a wristwatch while living a normal life.
Baume & Mercier focused on complaints and requests from customers that reached customer service to find out how to develop from the user's point of view.
We focused on the voices of users who actually use watches!
Analysis after analysis, Baumatic was completed over a period of 10 years.
This Baumatic has four user benefits and strengths.

User merit ①Long power reserve

Merit 1 is a long power reserve, but what is a power reserve in the first place?
A mechanical watch is powered by a mainspring.
The amount of time it takes to wind the mainspring to the maximum and unwind until it stops is expressed as power reserve.
It depends on the brand and model, but most of them stop after about 40 hours of use, or about two days.
I think there are many people who use it for work on weekdays and leave it on the weekends, and then it stops, so they wind it up again on Monday morning.
80 hours power reserve! It's pretty long if you ask me! What do you think,

Oh my God! The Baumatic has an amazing 120 hour power reserve !
If you wind it up to MAX, it will continue to move for 5 days.
As I mentioned earlier, this is in response to a user's voice saying, "If you don't use it over the weekend, it will stop working on the following Monday."
Stress-free and ready to use even on busy Monday mornings.

The use of a strong mainspring and the use of a long mainspring by enlarging the barrel that houses the mainspring are factors that have made the ultra-long power reserve possible.
Even other brands don't have a model with a power reserve of 120 hours!

User merit (2) Stable accuracy

Advantage 2 is stable accuracy.
This is in response to the voice that "mechanical watches are less accurate than quartz watches."
Mechanical watches are generally less accurate than quartz watches.
Since the structure is different in the first place, it cannot be generalized, but quartz watches are called monthly difference, and there is a difference of several seconds per month. Mechanical watches have a difference of several seconds per day, which is called daily difference .
Each manufacturer continues to challenge this issue through trial and error in various ways to minimize this daily difference.
One of the indicators of its high accuracy is the so-called COSC certification .
Only movements that have passed the strict standards and tests conducted by the Swiss Chronometer Institute are COSC certified.
Largely, the daily difference is -4 seconds to +6 seconds, and there are other detailed rules.
Bomatech is COSC certified, so you can enjoy your mechanical watch with peace of mind.
This is also in response to the voices of users who are worried about the accuracy of mechanical watches.

User advantage ③ Anti-magnetism

User merit ③ is magnetic resistance.
Even if it is said to be anti-magnetic, there may be many people who do not get it.
In today's world, magnetic force is emitted from all kinds of places, such as smartphones, PCs, and car keys.
It is no exaggeration to say that we are surrounded by magnetism, and this magnetism can affect the movements of mechanical watches.
Accuracy may be affected by the advance or delay of the clock, and we receive inquiries from many people every day at our dealers.
Each manufacturer is fighting an invisible enemy through trial and error, and Baume & Mercier has also come up with an answer.
First and foremost, the user's benefit was taken into consideration, and he measured the magnetic force of objects that generate magnetism and are very common in everyday life.
We decided that a watch that could withstand a magnetic field of 1,500 gauss would be necessary in daily life , so we protected the outer circumference of the movement with an inner ring made of a chrome core, a material that blocks magnetism.
There are watches out there that can withstand magnetic fields of 10,000 gauss or more, but they are still expensive.
By pursuing convenience in everyday use, we have developed a magnetic resistant watch that can be used with confidence.

User Advantage (4) Reduced maintenance frequency

The fourth and final advantage is the reduction in maintenance frequency .
This is in response to the voice that "mechanical watches require frequent maintenance and run costs increase."
Mechanical watches are mainly composed of mechanical parts, so regular maintenance is essential due to wear of parts and deterioration of oil, etc. With proper maintenance, time will continue to tick for a long time.
Basically, it is recommended to overhaul and disassemble and clean once every 2 to 3 years, but I am surprised that Bomatech is maintenance free for at least 5 years .
It simply means that the running cost after the user purchases the watch is half that of other brands of watches.
One of the reasons for the increased maintenance-free period is the improved durability of the movement.
Durability is greatly improved by using 5 types of lubricating oil for each part.
It seems that running tests in the lab have proven that there is a big difference in the degree of deterioration of each part when using general lubricating oil and when using the optimum oil for each part.
Of course, using the optimum lubricating oil for each part slows down the deterioration.

These 5 types of lubricating oils are the ones that have been repeatedly tested and adopted from many of the lubricating oils that exist in the world.
Some of them were completely unrelated to watches, and some were even developed for rockets .

When considering the purchase of a mechanical watch, maintenance costs are a concern for everyone, but isn't this halving the span a great advantage for users? ?

Baumatic adoption model

I have explained the charm of the Baumatic, but it is a very attractive movement.
Isn't it very expensive when you add the contents! ? I think, but there are many models with relatively conscientious prices compared to models equipped with in-house calibers of other brands.
Instead of creating a movement from scratch, Baumatic was born by customizing the movement of Valfleurier, a movement manufacturer affiliated with the Richemont Group, as a base.
Here are some models that use Baumatic.

• M0A10616
  
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• M0A10468
  
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• M0A10467
  
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• M0A10550
  
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• M0A10518
  
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• M0A10505
  
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Introduction of representative collections of Baume & Mercier

RIVIERA Riviera

The first model to introduce is Riviera, a model that has become the face of Maison .
As mentioned in the previous section, Riviera first appeared in 1973.
A long time ago, Baume & Mercier announced the luxury sports watch known as "Lagspo" , which is now a big trend, and a model that can be said to be a pioneer of sporty watches under the name of Riviera.
Back in the 1970s, watches with solid gold cases and small sizes were considered the pinnacle of luxury watches, but Baume & Mercier was sensitive to people's needs and the changing times.
The stainless steel case, which was still rare at the time, and the strong silhouette were a design that was one step ahead of the times.
The unique watch will instantly captivate the public.
It was also the dawn of luxury sports watches and sports watches.
Audemars Piguet's Royal Oak and Patek Philippe's Nautilus were also born around this time.

Looking back at the photos of the Riviera at that time , it doesn't feel old-fashioned at all , you can see how advanced it was.

Riviera has established its own style for over 50 years.
In order to revive the impression of the Riviera, which was well known as the most successful model of the Maison, in the present age, Baume & Mercier will reprint the Riviera with full satisfaction!

Three charms of the Riviera I want you to see here! !

(1) Original form Unique dodecagonal case design
The first thing that catches your eye is the distinctive polygonal bezel and the four screws that make you feel powerful.

The polygonal bezel has remained unchanged since 1973 when the Riviera appeared, but the revived Riviera appeared with a dodecagonal bezel.
This is a design that reflects the 12 hours displayed on the dial.
Combined with the four screws, it's a design that gives a sense of strength, but the case is actually quite delicately polished.
The surface has a matte satin finish , but the sides of the bezel are carefully chamfered and polished to a glossy finish .

Exquisitely using these two polishes gives the watch a sense of luxury and presence .
Baume & Mercier's watchmaking technology is fully demonstrated to be able to achieve such high-quality polishing within a narrow range.
A nice watch with a glimpse of the Riviera.
I think that the element of this part is very strong.

The crown part of the watch is also polygonal, making it very easy to grip.
It is comfortable to touch without feeling stress when adjusting the time!

② Dial design inspired by the Riviera resort of the same name

Next, let's take a look at the design of the dial.
The dial is decorated with unusual geometric decorations.
This is a design inspired by the mountains and the sea .

why this design? ?
The design source is the scenery of the Riviera, a resort area on the Mediterranean coast, which is the origin of the Riviera name.
The Riviera, a popular resort area surrounded by beautiful mountains and the sea, has been skillfully put together on the dial by reproducing the beauty of the landscape with geometric patterns.
As a result, it gives the Riviera a unique personality not found in other sporty watches.

The design of the index is also very well done.
The 12 o'clock and 6 o'clock positions are Greek numerals, and the bar indexes are arranged to surround them.
It's a great balance, isn't it?
The exquisite combination of classic and modern modernity is a must-see.

③ Exquisite match of tradition and innovative technology
Now, Riviera, which has undergone a new evolution while maintaining the design of 1973, I have mainly introduced the design side, but what kind of evolution has been achieved in the technical part?
First of all, the movement is equipped with a Swiss automatic movement.
Whether or not the movement is made in Switzerland is a very important point when choosing a watch.
The waterproof performance is also 100m waterproof, so you can use it without worrying about contact with water that may occur on a daily basis.

Also, from the user's point of view, what is quite pleasing is the "interchangeable specification" that allows you to easily change the belt.



Although it is a mechanism that you often hear about in other brands, Baume & Mercier's interchangeable specifications can be put on and taken off very smoothly!
I have tried it several times and it feels great!
It does not have a mechanism such as pinching and removing it, so even women who have nails can enjoy changing the belt with confidence.
A stainless steel bracelet for business occasions, and a rubber belt for off-duty occasions.
It's a great point to be able to respond to a wide range of scenes with one watch.

Equipped with the latest Baumatic movement Riviera Baumatic

Next, we will briefly introduce each model as it is divided into several models even in the Riviera.
First of all, it is a model that uses Baume & Mercier's topical in-house movement Baumatec, which thoroughly pursues the user benefits that were introduced in the previous section.
Bomatech has the following four major features.
①Long power reserve
② Stable accuracy
③Magnetic resistance
④Reduction of maintenance frequency
All of them are wonderful functions that users cannot miss.
Details are introduced in the previous section.
I skipped! ! If you are interested, please go back to the article.

Well, the Riviera Baumatech, which uses the much-talked-about Baumatech in its movement.
I have already explained the attractiveness of Riviera's design, so I hope you all understand.
The dial design has also been changed, with a smoked sapphire dial .

Through the translucent dial, you can see the Bomatech dial ticking the time.
If you look at it in a slightly bright place, the glittering dial is very beautiful.
Not only can beginners of watches use it with peace of mind, but also watch fans can't help but groan at the workmanship.
The Riviera Boma Tech is available in two colors: a stainless steel model and a black rubber model with ADLC coating.

Check here first Riviera Automatic 42mm

A modern model with a new interpretation of the Riviera.
The distinctive polygonal bezel and dial inspired by the resort town of the Riviera give the watch its unique character.
The interchangeable system that allows you to easily change the belt and the 100m water resistance for peace of mind are also great points for users.
You can choose from a total of 5 models, including 3 colors for the stainless steel model and 2 colors for the rubber strap model.
The recommended place is the blue dial of the main model.
Blue, which gives a refreshing and intellectual impression, is sure to be active both on and off.
Don't miss the trendy green color.

Recommended for women ◎ Riviera 36mm

The slightly smaller Riviera is recommended for women.
Of course, it's a unisex size, so even men who prefer smaller sizes can use it without any problems.
Some models also have very elegant models with diamonds set on the screws.
The diamond model, which emphasizes individuality, is a perfect model for adult women .
There are also self-winding mechanical models, but basically the 36mm quartz model is the main development.
The battery life of the quartz model is an amazing 10 years! !
On average, there are many battery lifespans of 2 to 3 years, but the battery life is 3 times astonishing.
You can rest assured that you will be able to use it for a long time.

Column: What is the Mediterranean resort Riviera like?

Image Source: Photo AC
The Riviera series, one of Baume & Mercier's hottest models , is named after the internationally renowned resort area that stretches from the northwest Italian Mediterranean coast to the eastern French Mediterranean coast. Baume & Mercier's Riviera range was born in Saint-Tropez, France and is inspired by the landscape of the French Riviera.
It's an internationally famous resort area, and maybe even nicer than the word Riviera. You may have heard of the word.
Nice is also a famous resort area in the Riviera region.
It has a long history as a resort area in the Riviera region and has been loved by celebrities since around the 19th century.
With its beautiful sea and charming old town, I definitely want to visit it at least once.

This beautiful and elegant landscape is carefully incorporated into the design of the watch.
Riviera is characterized by its spacious design that gives you a sense of elegance, and the source of that name came from the popular resort area with the same name.

CLASSIMA

Among the Baume & Mercier lineup, the Classima series features a classic round look .
The universal and timeless design has been supported by many people for a long time.
There are many models with a calm and intellectual impression, so it is easy to use in any scene.
This series is also recommended as an entry model for Baume & Mercier.

We would like to introduce some recommended models of the classic line, where Baume & Mercier's attention to detail shines everywhere.

CLASSIMA M0A10215

The combination of blue steel hands and blue alligator strap is very elegant.
The dial has a line guilloche engraving and a gilt index with Roman numerals, giving it a classic impression.
These design sources are still immutable.
It is one that seems to be Baume & Mercier that respects tradition.

CLASSIMA M0A10329

A beautiful dial with diamond-set indexes and moon phases.
This is a model that fully captures the charm of Baume & Mercier, which embodies elegance and sophistication.
It matches any style and adds dignity as an adult woman .

CLIFTON Clifton

The Clifton series features a stylish and modern design.
In particular, most models use their own caliber Baumatic, which is highly practical.
The sporty model is the Riviera, and the classic model is the Clifton .
Here are some recommended models from Clifton.

CLIFTON Clifton baumatic COSC M0A10518

The combination of a black alligator strap with a white dial gives a very sophisticated impression even though it is a royal road.
Of course, it is useful in the business scene, but if you want to use it for ceremonial occasions, it may be safer to choose the leather belt model.
The installed movement is the Bomatech movement that I have introduced several times.
I have no complaints about its practicality.
For the time being, it is a model that I would definitely recommend to those who want one.

CLIFTON Clifton baumatic blue gradation COSC M0A10468

The blue dial that adds color to your business style is also very popular.
For those who already have one watch, the blue dial is highly recommended as a second color.
The gradation dial has a very delicate finish and is so beautiful that you can't help but admire it.
Since it is a bracelet model, it is easy to use in all seasons, and the thickness of the case is suppressed, so it is very comfortable to use.
The blue dial has the effect of giving the other person a refreshing and intellectual impression, so please try to incorporate it into your business.

CLIFTON Clifton baumatic gray gradation COSC M0A10550

The last one to introduce is the Clifton with a gray gradation dial.
Gray is actually a trend color these days.
Isn't it an easy-to-use color that gives an intellectual impression and is easy to match with any scene?
Most Popular! It may not be a color, but something different from people,,. I want to express my individuality! It is a color that I would like you to check by all means.

HAMPTON

As I briefly touched on in the history of Baume & Mercier, the Maison has gained the support of the people by flexibly responding to the Art Deco style trend that occurred in the 1920s.
Art Deco style can be seen everywhere now as a representative example of design, but Baume & Mercier has newly announced Hampton as a series that sublimes Art Deco into modern.
The traditional yet fresh style is very creative and elegant.

It is overwhelmingly popular with women , and is supported by many women on Instagram and other SNS.
The solid straight lines and beautiful curvaceousness create a mature look from the wrist.
It is a series that I would definitely recommend as a gift for men.
In addition, the quartz model is the centerpiece of the lineup, and the battery life is as long as 7 years, so you can use it with peace of mind.
We will introduce some recommended models of such Hampton series.

HAMPTON Hampton M0A10522

A self-winding model for men from Baume & Mercier's iconic collection Hampton.
A modern take on Art Deco from the 1920s, the shape avoids right angles and expresses curves, while the black and gray minute track harmonizes with the overall dial.
The case is beautifully chamfered, and the polishing is also quite beautiful, so this is a point that I would like you to see.
The price range that is easy to reach for a square automatic watch is also a nice point.
This is a book that adult men should definitely try.

HAMPTON Hampton M0A10472

The Hampton series has a lineup recommended for ladies, but this model is particularly popular.
Many celebrities use it habitually in SNS.
It comes with a bright brown belt that blends well with the skin , but you can change this belt with a single touch to suit your mood.
Although it is a quartz model, it uses a long-lasting battery that lasts for 7 years.
Highly recommended for its practicality.
How about as a present for women?

HAMPTON Hampton M0A10473

A bracelet model of Lady's Hampton.
As one of the popular models for ladies, it is a model that will always come out as an option.
The bracelet model is highly recommended for women who want to use it in the business scene.
It features elegant and understated lines .
Of course, you can change the belt with one touch.
On holidays, why not change it to a leather belt and enjoy it according to the situation.

BAUME

The BAUME series that appeared as a casual line of Baume & Mercier.
In the trend of tackling environmental issues globally, many watch manufacturers have introduced models that use environmentally friendly and recycled materials for watch materials.
The BAUME series is one such model.
The case is made of aluminum and covered with upcycled polypropylene and fiberglass.
80% of the case band is made of upcycled plastic and the remaining 20% ​​is covered with fiberglass for reinforcement.
In addition, some limited models support activities to combat marine pollution, and are making efforts to donate 5% of sales (quartz models: 2% of sales per timepiece) to the NGO Waste Free Oceans (WFO). increase.

A fusion of traditional techniques and new attempts.
We will continue to rebuild the future and develop further as a brand that creates new values.

The BAUME series, which is also recommended as an entry model, is here.

Baume M0A10653

A special edition created in collaboration with Aurélien Giraud, a professional skateboarder born in Lyon, France.
The case is made from the skate deck (board) that Aurélien Giraud actually used in competitions and practice, and the dial made of grip tape with Aurélien's favorite colors of red and blue creates a unique personality.
The BAUME letter serves as the hour hand, and the case back is engraved with the signature of Aurélien Giraud.
A blue anodized aluminum container surrounds the movement to ensure water resistance.
Contribution to a sustainable society, recycling and upcycling of materials (converting them into higher added value), and environmental protection will be woven into the story.
Discover traditional watchmaking, Swiss Made, minimalist design and advanced watches.
The strap can be easily replaced with a tagua nut button. A unique piece supervised by Aurélien Giraud himself that skateboarding enthusiasts should definitely check out.

Baume M0A10639

Baume, a model equipped with a moon phase, featuring a new minimalist feel.
Crafted from natural upcycled materials, it has a finish that sets it apart from other brands.
Frankly, this is an interesting watch. I thought.
A model with a simple style that is easy to use, and is also recommended as an entry model for the brand.
2% of the sales of this model will be donated to the NGO Waste Free Oceans (WFO), which is actively working on the collection of marine plastics, facing the problem of marine pollution.

Baume M0A10600

The somewhat nostalgic design with the crown at 12 o'clock is reminiscent of a pocket watch.
This model has a minimalist design and is full of originality, and the bracelet is of course made from natural materials.
2% of the sales of this model will be donated to the NGO Waste Free Oceans (WFO), which is actively working on the collection of marine plastics, facing the problem of marine pollution.

By purchasing a watch, you can also participate in environmental issues.
If you are interested, please check it out.

Worried Baume & Mercier warranty details

By the way, one of the points that you should always check when purchasing a watch is the warranty provided by the brand.
So what about Baume & Mercier's warranty, basically a two-year warranty.
In addition, a one-year extended warranty is applied by applying for some in-house movements.
As you can confirm detailed contents of guarantee contents from maker official HP, please check this.
Baume & Mercier detailed warranty

Please contact us for more information regarding repairs.

Aye Iss and Baume & Mercier

Ai isuzu is a long-established watch shop in Takamatsu, Shikoku, which boasts the largest selection of products in Japan.
In addition to brands such as Cartier, Omega, Hublot, Bvlgari, Chanel, Breitling, Tag Heuer, Panerai, and IWC, we also carry the world's top brands such as Vacheron Constantin, Audemars Piguet, Breguet, and A. Lange & Söhne. We are one of the leading watch stores in Japan, handling as a domestic authorized agent.
Baume & Mercier is available at the Eye Isuzu G-Time store.
The store is located in the Marugamemachi shopping district, which is the center of Takamatsu City, and is visited by many people.
We coordinate watches that suit your lifestyle.



At AI ISuzu, all the brands we handle are genuine products.
There are some counterfeit items on the market online, but there is no need to worry about counterfeit items because we purchase all of our products from the correct channels.
In addition, manufacturer warranties and repairs differ between genuine products and parallel import products.
Eye Isuzu is also introduced on the official website of the brand we handle.
We have deep ties with brands and manufacturers, and if there is a request from a customer, we will flexibly respond to requests from manufacturers, such as ordering products that are not in stock at our store.
Of course, Baume & Mercier is also a genuine product purchased from the manufacturer.
Please visit us with peace of mind as all our staff have specialized knowledge.
If you have any questions about the product, or if you have any concerns about repairs, please do not hesitate to contact us.
I would appreciate it if you could help me choose the best watch for you.