Twenty years ago in 2000, Chanel Artistic Director Jacques Eruw created a new watch inspired by his love of the worlds of automobiles and sailing. In particular, sailing inspired him more than anything else, as he named his watch after the America's Cup class J boat, the world's highest yacht race. This is the birth of "J12".

Ceramic, a material that was not considered important at the time, was established as a high-end product. It was something.

And until now, the 20th anniversary, minor changes in performance have been made along with further technological evolution, but almost no changes have been made to the base design. It is a proof that it was born with an abnormal degree of perfection that does not need it. While similar products of other brands are being eliminated from the market one after another, the dignity of a masterpiece that continues to maintain the top class even now. It's not a date that has been selling for 20 years.

In commemoration of the 20th anniversary of such "J12", a limited model with a limited production of only 2020 pieces worldwide will be released on May 1st . It is a special "J12" that is fully packed with the charm of the super brand "CHANEL", which is a big milestone of the 20th anniversary.

"J12 20"

The name remains the same. It's that simple. ... Ga! This looks, the special presence leaks too much! You can tell at a glance that you're not a rogue.

"J12 20" H6477 33mm quartz ¥748,000 (tax included)

"J12 20" H6476 38mm automatic ¥913,000 (tax included)

While maintaining the high basic performance of J12, Chanel's motif was randomly drawn on the bezel and dial (Chanel is a doodle), and further decorated with the number 12 and 12 diamonds as a tribute to J12. Special model. It is available in two sizes, 33mm and 38mm, and is produced only in white ceramic.

20 motifs representing the world of Chanel

"Gabriel", "Diamond", "Comet", "Camellia", "Lion", "Première", "Pearl", "Maltese Cross", "Wheat Ear", "Jacket", "Bicolor Shoes", "2.55" Handbag", "Clasp", "Ribbon", "Button", "Scissors", "Sewing Kit", "Thimble", "No5", "Lipstick"



All of these adorable motifs that make it fun just to look at are drawn on this watch. The drawings are rhodium-processed, and the doodles are extravagantly luxurious in their looseness.

Each model Limited to 2020 worldwide

Both models arrived at Ai-I-Isuzu east as soon as possible. Now it is possible to have this limited model in pairs for men and women. The outlook for the next arrival is uncertain, so if you are interested, please contact us as soon as possible.

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aye isuzu east
1523-3 Tahishitamachi, Takamatsu City, Kagawa Prefecture
TEL 087-864-5775
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