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The important thing is the "unity" as a whole

#ノルケイン
アイアイイスズ本店

Hello everyone.

This is Yamaguchi from AI Isuzu.



The other day, when I was looking at a watch magazine in the shop,







I read many articles by Mr. Ben Kaffer of "NORQAIN" .

Less than a year after landing in Japan, it has become very popular in the field of mechanical watches.

Although it is a growing brand, articles have been featured in recent watch magazines every day,

It's like joining the ranks of a top-notch brand.



I hear a lot of people in the industry praising NORQAIN,

I personally think it's very "cohesive" . I feel it whenever I look at it.



Although it becomes a story of contents, in recent years, due to the influence of "ETA problem", many brands

The supply of ETA moves is gone, and there is a trend to promote the development of in-house moves

accelerating.



Perhaps because of that influence, some brands have developed their own materials and put them on their watches,

Accuracy, aesthetics, durability, etc. Various elements are fused together to create a mechanism that has never been thought of before.

There are remarkable technological developments in the industry, such as inventions.



However, as a result, it is also true that the price of watches has soared.

In addition, each company competed fiercely, and the in-house moves that were created were too specialized and

It's almost impossible to easily fix it at the repair shop in town.



In this way, things naturally have two sides,

Hearing this, Yamaguchi thinks from the customer's point of view.



"Then what is it?"



Sorry for the sudden Kansai dialect. There are many strong-willed members from Osaka and Kochi.

At home, it was a mixed martial arts match every day. Yamaguchi lives in fear.



Well, if you don't care about that and answer the previous question,



“To be honest, in this day and age, every brand has a solid cost.

Since it is manufactured over

There is no unreasonable big performance difference that appears.



A detailed explanation of which watch is best for the customer

I will do it, so let's find it together. ”



Is it like that?

Going back to the movement story earlier, even ETA

I think you can choose either one for your company.



However, I think this is the most important part. That's what I have inside of me

That is the balance between the making of the entire watch and the price.



Yamaguchi thinks that "Norqane" is the one that achieves that balance.



[Model name] Adventure Sports Auto DLC

[Drive system] Self-winding (ETA2824)

[Case diameter] 42mm

[Waterproof] 100m waterproof

[Material] DLC processed stainless steel

[Price] ¥252000-(+Tax)



This is the adventure series with the popular DLC coating.

A self-winding, 100m water resistant model with DLC added for the 200,000 yen range

It is a price and quality that cannot be found in other companies.



Moreover, the contents are ETA moves with outstanding reliability.

I don't think there is any place in the watch industry that doesn't appreciate this movement.

It is also true that there was a time when consumers would say, "It's eta, isn't it?"



It is now recognized as proof of reliability that ETA is used,

We are delighted to be able to share this attraction with our customers.



The black case is masculine and very cool.

For those who like military systems such as Panerai and Luminox,

I think it's a very attractive book.



When viewed indoors, it gives a slightly glossy impression.

Again, I can't believe this is in the 200,000 yen range.



The belt part is reinforced.

It's khaki now, but the belt is also black and it's full black

I think it's cool if you enjoy it.



I wrote many things,

If you have trouble choosing a watch, I will recommend it from various viewpoints.

Please feel free to contact us. We look forward to.



Yamaguchi
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この記事の監修者

山口　喬之（やまぐち　たかゆき） 役職: セールススタッフ

大学時代に機械式時計の芸術性に心を打たれ、時計業界で働くことを決心。スタッフとしてだけでなく一時計ファンとしての対応を心がけている。

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