Hello, this is Yamamoto from AI Isuzu.
There are really many watch brands handled by "eye isuzu".
Cartier, Bvlgari, Omega, etc. are brands that even customers who are not interested in watches may know.
Although it is not as well known as the so-called super brand,
There is a high brand
that "people in the know know" !
It is
Piaget from Switzerland with outstanding technology and cutting-edge trend power .
Source: "Thin - Piaget Watchmakers and Jewelers" https://www.piaget.com/jp-en/craftsmanship/ultra-thin When you heard the brand name, you knew immediately.
I'm sure you will see that you are sensitive to trends and fashionable.
Many celebrities are also regular users, and in past dramas, popular actors such as Go Ayano and Keiko Kitagawa were wearing it, and it was very nice. In addition, when introducing Piaget's new work, MIYAVI, a guitarist who is active both in Japan and overseas as a Japanese ambassador, wore it. In the case of Piaget, in addition to its role as a watch, the two-hand type without a second hand (herring) is a sophisticated dress watch that is perfect for party scenes as an item to decorate your wrist.
Even if you look at the people who are using it,
it is by no means inferior to super brands! I hope you can understand that.
What kind of place is such a Piaget evaluated?
From history to technology to collections, let's approach the charm
Great as a jewelry brand!
Quoted from: “PIAGET EXTRAORDINARY LIGHTS High jewelry creation that invites you to an enchanted night” https://www.piaget.com/jp-ja/high-jewelry/piaget-extraordinary-lights Piaget is also known as a jeweler.
Piaget first worked on jewelry more than half a century ago. It all started in
1959 when a boutique was opened in Geneva, Switzerland.
“Isn’t Piaget a watch brand? Of course, customers often ask this question. There are many Swiss watch brands, but not many maisons that also make jewelry.
So why jewelry? Piaget's jewelry making was inspired by
a customer's request .
I will introduce one episode here.
At the time when we started handling jewelry, a woman visited us.
“I love Piaget watches and wear them every day.
So Piaget thought.
"Do what has never been done before" On an order basis, we produced jewelry that is perfect for Piaget watches.
Source: "History" https://www.piaget.com/jp-ja/history
After that, the woman wore a Piaget cuff watch and jewelry and went out into society. I don't know if there were any comments
like, "That jewelry is lovely!" or "Where's the jewelry?" Surely, it must have
grabbed the hearts of celebrities who gather in the social world!
Looking at the handwritten ledgers of the boutiques, which still exist today, it is said that there was demand not only for women, but also for gifts from husbands to their wives.
With the growth of the ready-made clothes industry, fashion such as miniskirts and jeans began to show signs of fashion.
Choose what you wear and establish your identity. Such an atmosphere may have begun to flow in the social world.
In this way, the two pillars of watches and jewelry are never just a strategy.
Don't you think it's the trend of the times and the thought of Piaget's customers?
Craftsmanship trusted by super brands!
Quoted from: “Outstanding craftsmanship: the fusion of the highest craftsmanship and art” https://www.piaget.com/jp-ja/craftsmanship And one more attractive feature that is indispensable when talking about Piaget!
It means that it is finished by
hand by skilled craftsmen .
Piaget's movements are still among
the thinnest in the world . It just means that you have a high level of technical ability.
In the first place, Piaget's history began
147 years ago as a B
to B business as
a movement supply company . A movement is the driving device that can be said to be the quintessence of a watch that moves the hands in a regular manner.
This movement, due to its outstanding thinness and sophistication, was purchased by famous maisons such as Patek Philippe, Vacheron Constantin, Omega, Rolex, and Cartier.
In the Patek Philippe archive book, it is recorded that when you open the back cover of the watch, you will find a Piaget-engraved movement, and it is also stored and published as a record in the brand museum in Geneva. world.
So to speak,
high reliability is the endorsement of a super brand! 
Quote source:
Image left "POSSESSION ring" https://www.piaget.com/jp-ja/jewelry/possession/rose-gold-turquoise-diamond-ring-g34p7d00
Image right: "POSSESSION Watch" https://www.piaget.com/jp-ja/watches/possession/rose-gold-diamond-watch-g0a44189
Piaget also has a jewelry collection with turquoise, as well as a thin cuff watch with a turquoise dial.
Ornamental stones such as turquoise, onyx, and lapis lazuli do not have such a high Mohs hardness (the standard for measuring the hardness of gemstones). Therefore, when slicing it for a dial, it needs to be thick enough to maintain its hardness.
If you put a movement on it, it will inevitably become thicker.
but! Piaget movements are
extremely thin , so
the overall thickness can be kept down while maintaining the hardness of the ornamental stones .
The thin, brightly colored dial was
designed with the skill of craftsmen .
That trust is created by two ateliers in Switzerland. One is a watch atelier, and the other is a jewelry atelier.
Source: "Atelier that creates the best" https://www.piaget.com/jp-ja/atelier-extraordinaire The jewelery atelier is mainly a high jewelery workshop located in Plan-les-Ouates, Geneva. This high jewelry is made with extremely advanced techniques, and is full of
commitment to handmade .
In watchmaking, he is in charge of gold watch cases and bracelets. We even have
gold specialists , and we are already in an environment where high jewelry is made, so we are convinced that it looks beautiful and is comfortable to wear.
The second is the atelier, located in La Côte-aux-Fées, Switzerland, which mainly assembles movements.
In this atelier, there is a craftsman with experience as a technician at
A. Lange & Söhne, a well-known German luxury watch brand.
"I think it's extra because I know Lange's watchmaking. Piaget, especially high-end models, spend a lot of time on each watch. ...this is Piaget! ” It seems that he said.
The workbench at the time of its founding is still there, and the atelier has existed in the same location for
147 years. It is said that the craftsmen continue to protect that trust even today in this place with a solid foundation.
High individuality and rarity that stands out!
Source: "History" https://www.piaget.com/jp-ja/history Maisons other than Piaget also have ateliers in various parts of Europe, but Piaget's ateliers are actually far away from other stores.
It was the same when I first started making jewelry.
Since its founding, Piaget's unwavering stance has been to
"always create products that are better than they need to be." However, at that time there was no internet or specialized magazines.
What watches are other maisons focusing on?
What kind of trends will be launched in the market?
・・・The atelier is too far away and I can't get any information about the industry! ! But now that I think about it, maybe this was a good thing. This environment, on the contrary, can be considered to
have boosted Piaget's originality, uniqueness, and boldness .
In that case, naturally, individuality and taste will stand out in the watch industry as well.
The features of the Piaget Polo are that the bezel and bracelet are integrated, and that it can be used by both men and women.
The Piaget Polo has its roots in
the “Piaget Society” of the
1960s .
Source: "History" https://www.piaget.com/jp-ja/history
At that time, members of an organization called the Piaget Society included Hollywood actors and artists such as Andy Warhol. The Piaget Society
was fashion and honor for
60 's Hollywood actors. It is said that he wore Piaget watches and cuff watches to banquets such as polo matches and gala parties (special events and festivals).
Well, the Piaget Polo, which has such a predecessor, was originally a strap type when it was announced. After that, it became a bracelet type, and in recent years, it has become a skeleton type that will be introduced later, and this year, it has become
a 36mm that is conscious of genderlessness .
In the past, there was a larger type for men and a smaller type for women, but
the 36mm is a unisex model that can be introduced to both men and women.
Ladies and gentlemen, especially women, what do you think about this size?
When I researched familiar customers, I was happy to hear that
they were "interested" and "may not resist" from a wide range of generations from early
30s to
60s . Among them, there were customers who already loved Audemars Piguet and Rolex
36mm .
However, looking at the size alone, many women may think that it is larger than the image they have had so far.
but! Piaget has gained tremendous popularity among female users around the world. The bezel is set with diamonds, and it has elements that give it a firm and feminine feel.
And above all, the fact that the thickness of the case is kept to
8.8mm is disappointing! You can enjoy this
new sense of size as a trend because of its thin finish.
[ Piaget Polo Skeleton Piaget polo skeleton]
Source: “PIAGET POLO Play a different game” https://www.piaget.com/jp-ja/watches/piaget-polo New face of sports luxury watch "Piaget Polo" representing Piaget! As the name suggests, the Polo Skeleton announced last year is a trendy model that uses
a skeleton movement .
Here are
four features that our customers love.
①Extremely thin
The current Piaget Polo is
9.4mm , while the Polo Skeleton
is only 6.5mm ! For a more perfect balance, the case is
30 % thinner than the current model. The index is usually attached to the dial, but the polo skeleton is the frame.
Source: “PIAGET POLO Skeleton” https://www.piaget.com/jp-ja/lp/piaget-polo-skeleton-watches-xp Even so,
it's really thin! It seems that many customers compare it with other brands' skeletons or openwork, but this thinness seems to be the deciding factor for their purchase.
In other words,
Piaget's specialty "thin" is the biggest attraction! As for how we succeeded in achieving this thinness, we actually modified (customized) the movement used in the Altiplano. Indeed,
147 years of history
= a collection that makes full use of technology and experience.
②Equipped with a micro rotor for the first time in the polo collection
During the development, Piaget designers and engineers created
an in-house self-winding skeletonized movement . This movement is equipped with an off-centre micro-rotor, which is the secret behind its thinness.
This rotor is also characterized by good cost performance by using
a metal called tungsten . You may not be familiar with it, but it is known as a heavy and hard material that is also used for
cannonballs .
For example, it is a metal that is actively used by the prestigious Swiss watch brand
IWC , so it is not a bad image at all.
Source: “PIAGET POLO SKELETON” https://www.piaget.com/jp-ja/watches/piaget-polo/steel-automatic-skeleton-watch-g0a45004 The movement of the movement, which is a collection of craftsmanship, is dramatic! The engraving of the Maison's coat of arms is also classical and wonderful.
③ Enchanting deep shades
The most important thing is the color. Blue and gray are finished in tones that are particular about each.
Gray is galvanic processing, blue is
CVD processing instead of general
PVD processing. All of these processes are indispensable for this exquisite color.
Source: “PIAGET POLO SKELETON” https://www.piaget.com/jp-ja/watches/piaget-polo/steel-automatic-skeleton-watch-g0a45004 Especially the blue one is a beautiful model that conveys the reason why the Maison color is
“ Piaget Blue” .
④Interchangeable bracelet
Source: “PIAGET POLO Skeleton” https://www.piaget.com/jp-ja/lp/piaget-polo-skeleton-watches-xp
All polo skeletons (stainless steel) come with
an alligator leather strap . Just by changing the bracelet part, you can further increase versatility.
There is no need to worry about troublesome replacement. I think that the ease of smooth replacement is unique to Piaget, which has technical capabilities.
Thin, skeleton, sports luxury. In addition, it is self-winding. A collection that fulfills all these elements is hard to find in other brands! The price range with all these specs is also a recommended point.
“That being said, when you think of Piaget, you think Altiplano.”
There are many customers who say that, but polo has a long history that has supported the Piaget Society. A large collection that deepens the history of Piaget and its connection with its customers.
The Piaget Polo is also appreciated by a wide range of ages, but the Polo Skeleton is the same, and if there are customers in their
70s , I have the impression that there are surprisingly many people who purchase it as their first Piaget.
Some customers choose based on design and appearance,
so changing the strap will change the look! Please try to realize the place.
[ Possession Watch Possession watch]
Source: “POSSESSION Watch” https://www.piaget.com/jp-ja/watches/possession/rose-gold-diamond-watch-g0a44282 This is also a line that can be worn like jewelry. We propose a style that can be changed according to the outfit, season, and scene, and it is also a feature that one customer has multiple. It has a wide range of ages, and in recent years it has become popular among young people in their late
teens .
There are
two main reasons why Possession is so popular.
(1) Message in the bezel
Source: “POSSESSION Watch” https://www.piaget.com/jp-ja/watches/possession/rose-gold-diamond-watch-g0a44282 While the Limelight Gala is a glamorous curve, Possession is characterized by
its rotation . Even in jewelry, there is
a mechanism that rotates somewhere .
Rotation = technology! I would like to say, but Piaget never wants to show off its technology.
There is a hidden message...
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