"PANERAI" is characterized by a solid case size and a simple design that you will never get tired of.

Originally developed as a waterproof watch for the Italian Navy Special Forces , it is designed specifically to read the time instantly without flashy decorations.

As a result of pursuing only practicality without thinking about fashion, military watches are propositions that can withstand harsh missions as military watches . It tends to be in the opposite position from the image.

However, with regard to Panerai, perhaps because of the national character of Italy, which has produced many famous brands, every model has a sense of cleanliness, and sometimes even has a bright and fresh impression.

It is no exaggeration to say that Panerai, which combines the contradictory elements of "military and fashionable" , is a textbook for styling .

Where on earth is the charm of Panerai that grabs the hearts of such date men?



Hello everyone. My name is Yamaguchi, and I am in charge of Panerai at a watch store in Kagawa Prefecture.

Kagawa Prefecture is famous for being the smallest prefecture in Japan, but our shop is one of the leading Panerai authorized dealers in Japan, and we receive many contracts and inquiries every day.



There are many variations of Panerai products, and there are many models with similar designs, so some people may not be able to tell the difference. It is a brand that allows you to choose products while feeling your own commitment and enjoyment.

“I want as many people as possible to know the charm of Panerai and feel the joy of watches.”

This article is a guidebook not only for those who are interested in Panerai, but also for those who are considering a watch, and for enthusiasts who already own several watches.

I would like to convey the appeal of this product with content and words that can only be conveyed to top-class Panerai dealers in Japan .

Thank you for your continued support.

⬇ If you want to see the list of Panerai models, you can see it here. ⬇

Panerai series overview

Panerai watches can be broadly classified into four models.

Unlike Swiss watch brands with a glorious history, for Panerai, which has its roots in a small watch shop built on a bridge , each one is a symbol of the brand, and the more than 160 years the company has walked. It's like a footprint in history .

Why don't you get your hands on a Panerai watch to pass on to future generations the heroes who carried out an unprecedented "truly daring strategy" on their wrists?

Luminor series

Luminor series that can be said to be an icon of Panerai.
Even those who are not very familiar with watches may have seen the characteristic asymmetrical case style at least once.

Image Source: Aye Isuzu Online LUXE

Luminor has many celebrity fans, but it is not well known that the watch was born in a hopeful momentum of people aiming for reconstruction in post-war Italy, which was ruined and poverty-stricken.

The name "Luminol" is derived from the luminous substance used in the same way as the predecessor model "Radiomir" described later.
"Radiomir", which Panerai produced in the early days, has a strong luminous power, but since the raw material "radium" contains radioactive substances, there was concern about the impact on health during the manufacturing process.

Partly because the dangers of gamma rays gradually became clear, Panerai set out to develop new luminous materials.
The main ingredient is tritium, and the radioactivity is reduced to about 1/20 of that of radium .

Until now, the "Radiomir" was thought to be the first watch in history that specialized in diving with both low-light visibility and high water resistance. It is like a surpassing disciple, and as evidence of this, a unique case style was devised that was fundamentally improved to ensure the waterproof function of the crown on the exterior surface as well.

With conventional screw-in crowns, the threads and grooves of conventional screw-in crowns wear out with daily operation, causing a drop in water resistance. A completely new mechanism was installed that uses the pressure of the lever to ensure waterproofness.

Based on the concept of unique beauty created as a result of pursuing functionality, the original design code of "Luminor" is a novel and unfading design code that can be understood at a glance.

submersible series

The Submersible was announced in 1998 as a derivative model of the Luminor, and in 2019 it became popular as the third collection after the Radiomir as a standalone collection.

Like the Luminor, the large crown protector on the case is equipped with a unidirectional rotating bezel with a three-dimensional dot marker.

Image Source: Aye Isuzu Online LUXE

The motif of the design is a model called "Egiziano (Egyptian)" developed exclusively for the Egyptian Navy's diving unit in 1956.
It was the first delivery to the military outside of Italy.

In the Panerai collection, there are some special models that were produced in very small numbers, but none are as reliable as this "Egiziano".

It's just a personal speculation, but Panerai's technological prowess at that time was recognized beyond the borders of the country, and "Egiziano (Egyptian)", which has a strong presence even in its long history, was born. I think I did.
"Submersible", which inherited that DNA, was reborn as an independent collection with a new concept of "survival tool" in 2019 with the change of CEO (Chief Executive Officer).

Adopting unique materials that symbolize Panerai's development capabilities such as "BMG-TECH™", "Carbotech™", and "Eco Titanium", the tough and massive design that inherited the history of "Luminor" has attracted many panelists. (Panerai enthusiasts) are fascinated.

It is truly a collection full of presence that lives up to the name of professional divers.

Luminor Due series

As the name suggests, Luminor Due debuted in 2016 as the second chapter of Luminor.

Like the "Luminor" and "Submersible" series, it is also equipped with a crown protector that can be said to be the brand's identity, and the "1950 case" that imitates the case design of the 1950s is adopted.

The thickness of the case is designed to be about 40% thinner than the "Luminor" series, and the sharp and elegant details make it a series that can be worn by men and women of all ages.



Until now, Panerai had only attracted attention for its large and thick design, but with the advent of "Luminor Due", new users have increased and in recent years it has been sublimated into a popular collection.

The collection uses a “quick release system” strap system that customers can replace with a single touch, making them aware of the fun of coordinating with clothes and overall styling.

★Image source: From the official website of Panerai

radiomir series

A prototype was developed in 1936, and in 1938 Panerai's first wristwatch, which was supplied to the Italian Navy special submarine work force, was the "Radiomir" .

★Image source: from Ai-Isuzu Online LUXE

In 1916, Panerai invented a highly fluorescent substance based on radium bromide, which had built and developed relationships as a supplier of precision instruments to the Italian Navy even before the birth of Radiomir. By making this material useful for various military precision equipment, we will make its position immovable.

Eventually, this fluorescent material was named "Radiomir" and was patented, and Panerai's first wristwatch in 1938 was given that name. As an episode to support the evaluation of "Radiomir", the Italian Naval Commission had delivered various commercially available watches to the troops before that, but according to official historical documents
"None of them were satisfactory, such as not enough luminescence and low waterproof and pressure resistance."
It is stated.

However, when the prototype was delivered to the troops in 1936,
"We carried out underwater tests during the day and at night with good results in all respects. We immediately ordered 10 and used them in military training with very satisfactory results."
A record is left, and you can ask how excellent the "Radiomir" was a mission watch from that time.
Interestingly enough, the watches used by the Italian submersibles during the war do not carry a brand name, as these instruments are classified as military secrets.

The 47mm wide steel case with excellent visibility, the dodecagonal screw-in back cover, and the cylindrical screw-in crown were familiar as the specifications of the "Radiomir" of the time, and fought for their own country at the risk of their lives. It became a great power to support the heroes.
Compared to other brands, it does not have gorgeous decorations or details that are conscious of trends, but it is a masterpiece that is handed down as a pioneer of military watches.

Panerai is amazing here

Massive and powerful case style that is instantly recognizable as Panerai

Image source:From the AI ​​ISuzu web catalog

The original case style that is the biggest feature of Panerai.
As a delivery to the Italian Navy, its size, which was devised to maximize its robustness and visibility, is said to be the forerunner of the "deca thick watch boom" that occurred in the late 1990s.

The design, which was designed to support the heroes who fought for their homeland, transcends the times, and now that the war is over, it has become admired as a "symbol of powerful masculinity". Not only is it a favorite machine for holidays, but the simple and vintage design that is typical of Italy and has a somewhat sexy design makes it an excellent fit for semi-formal occasions.

It is easy to think that it is difficult to match due to the prejudice of appearance , but in fact there are few watches that can respond to a wide range of scenes as Panerai, and it is a brand that can be recommended as the first mechanical watch .

Strong Luminous Power and Sandwich Dial

Image source: from Ai-Isuzu BLOG

The reason why Panerai has been able to win the trust of the military and deliver precision instruments and wristwatches for a long time must be the development of excellent fluorescent materials and the existence of a unique dial that maximizes it in the deep sea. . In 1913, the company developed Radiomir, which was based on radium, and established a close relationship with the military. Developed "Luminol" with "" as the main ingredient. After that, further improvements were made, and all the fluorescent materials used in the current Panerai became "Super-LumiNova".

At the same time as the development of fluorescent materials, Panerai focused on developing a dial with a special structure called a "sandwich dial" . Normally, other manufacturers apply a fluorescent material to the indexes installed on the dial to ensure visibility in dark places, but the "sandwich dial" has fluorescent materials on the lower layer of the dial with the numbers cut out. By stacking plates coated with a substance on one side , more luminous paint can be used than when numbers are printed or drawn on the dial . can be generated.



Current models use a variety of dials, such as a "hollow dial" in which the dial is carved into the shape of numbers and poured with luminous paint, and a typesetting type, but there is a sense of three-dimensionality and depth. The "sandwich dial" that can be done should be a big point in enjoying the charm of Panerai.

Development of abundant replacement straps

Many Panerai watches have simple designs, but isn't it interesting to create your own favorite model by replacing the genuine strap?

There are many other brands that offer straps such as "alligator", "calf", and "rubber" , but there is no other manufacturer that has as many types of straps as Panerai, and the number is actually 300. Kind or more.
In addition to various coloring, we can respond to a wide range of customer requests, such as straps that use brushed materials and vintage-style finishes .


★Image source: From the official website of Panerai

Development of a variety of in-house movements as a manufacturer

Panerai office photo

In 2002, Panerai established its own workshop in Neuchâtel, a city in the northwestern part of Switzerland, and manufactured watches equipped with the products of a movement specialist manufacturer that had been improved in-house to meet high standards. On the other hand, Panerai's true aim was to become a "manufacturer" that develops all kinds of movements in-house and does all the work from design to production by themselves.

In 1993, we developed a watch for consumer use and achieved success as a brand, but in order to maintain it, we will spare no effort to build a new future while staying true to the essence of the history that dwells in the model. Because I knew it was essential .
Just like the technological breakthrough from “Radiomir”, which used radium as a raw material, to “Luminol”, which uses tritium as the main ingredient.

In 2005, the brand's first in-house movement , Caliber P.2002, was born.

Since then, Panerai has developed many in-house movements to this day, and has been praised by people as a world-renowned first-class maison.

★Image source: From the official website of Panerai

A unique high-tech material that symbolizes Panerai's developmental prowess

In recent years, Panerai has developed various original materials and adopted them for watch cases.
Until a few years ago, Panerai had a strong image of being a large, heavy watch made of stainless steel . It has been received, and it is attracting attention so much that it becomes a topic of discussion about what kind of materials are used when new products are announced every year.

LUMINOR
	self-winding		hand-rolled
	1950 Case	old case	1950 Case	old case
47mm	✕	✕	◯	✕
44mm	◯	✕	✕	◯
42mm	◯	✕	✕	✕

RADIOMIR
	self-winding		hand-rolled
	1940 Case	old case	1940 Case	old case
48mm	✕	✕	◯	✕
47mm	✕	✕	◯	◯
45mm	◯	✕	✕	◯
42mm	◯	✕	◯	✕

◯ = boutique only

SUBMERSIBLE
	self-winding	hand-rolled
47mm	◯	✕
44mm	◯	✕
42mm	◯	✕

LUMINOR DUE
	self-winding	hand-rolled
42mm	◯	✕
38mm	◯	✕

Selling rankings

Popular No.1 PAM01312

This "PAM01312" is the number one among Panerai's annual sellouts.
The self-winding movement is installed in the 1950 case, which is a proof of the high-end line, and it is designed to be a user-friendly model that is easy to handle even for those who are new to mechanical watches. In addition, it has a sandwich dial that can be said to be a Panerai feature, and you can see the Panerai likeness everywhere, such as the index arrangement of "12, 6, 9" that imitates the early details. If you can't decide which one to choose, this is it! It is a popular model that is said to be.

Popular No.2 PAM00915

This "PAM00915" is a 44mm size model that uses brown luminous paint with a horse mackerel on the Luminor case.
With the 2021 Luminor renewal, there are very few models that use brown luminous paint. The point is that you won't get tired of the vintage taste, and you can use it for a long time after you purchase it. The movement is hand-wound and has an 8-day power reserve, so even those who are new to hand-wound watches can use it without stress.

Popular No. 3 PAM01662

"Luminor" is an icon of Panerai to understand at first sight. Its characteristic and dignified form gives a solid impression. Among them, the lever lock type crown protector is eye-catching. It protects the watch from shocks and misuse even under the most extreme conditions and ensures excellent water resistance. PAM.01662 uses DMLS titanium and is made by a special manufacturing method of sintering powdered titanium with a laser. Because the inside of the material is hollow, it is a very lightweight model. It is a very rare model because the annual amount of arrival is small because it cannot be mass-produced.

About AI Isuzu

We, AI ISuzu, are a long-established watch shop in Takamatsu, Shikoku, which boasts the largest selection of products in Japan.
Cartier, Omega, Hublot, Bvlgari, Chanel, Breitling, Tag Heuer, Panerai, IWC, as well as brands such as Audemars Piguet, Breguet, A. Lange & Söhne, which are said to be the world's best brands, as domestic authorized distributors. One of Japan's leading watch stores.

At our store, the world view of each brand is fully expressed, just like a boutique.


Eye Eye Isuzu Main Store Panerai Booth

As a matter of course, all the brands handled by I-I-Isuzu are genuine products.
There are some counterfeit items on the market online, but there is no need to worry about counterfeit items because we purchase all of our products from the correct channels.
In addition, manufacturer warranties and repairs differ between genuine products and parallel import products.

Eye Isuzu is also introduced on the official website of the brand we handle.

We have deep ties with brands and manufacturers, and if there is a request from a customer, we will flexibly respond to requests from manufacturers, such as ordering products that are not in stock at our store.

At EYE EYE ISUZU Online LUXE , the online sales site of Eye Eye Isuzu, based on the aesthetic sense cultivated over many years, we are particular about the product lineup unique to the EC site and the genuine products just like in the actual store. I would like to share my view of the world with you.

Of course, the Panerai products listed here are genuine products procured from the manufacturer.

Our stores are always staffed with specialist knowledge, so please feel free to visit us.
For e-commerce, of course, our specialized staff will handle each brand.

If you have any questions about the product, or if you have any concerns about repairs, please do not hesitate to contact us.

I would appreciate it if you could help me choose the best watch for you.