Hello everyone, this is Fukushima from Breitling Boutique Takamatsu.

The other day, I went to Ebisu, Tokyo to visit the Breitling Members Salon.

After all, Tokyo is amazing The number of buildings and the number of people are different. Trains and stations are always packed with people, and the blue sky is half covered by the rows of buildings.

The hustle and bustle of the city and the smell of the hard, cold wind blowing through the city filled me with a sense of motivation and a slight stomachache from tension as I walked through Tokyo.

Now, leave that empty poem aside,

Today, I would like to briefly introduce the overview and impressions of the Breitling Members Salon held in Ebisu from May 26th to 28th, 2023, as well as Breitling Day 2023 , which will also be held this year!!

Overview: The Breitling Members Salon started as an event where Breitling fans and their friends and family could see the new products announced every spring as soon as possible. Although it was forced to suspend due to the corona crisis, it will be held in 2023 for the first time in four years. In 2023, various Breitling models will be exhibited in each field of AIR, LAND, and SEA. There is also an exhibition of vintage models that became the roots of each model, and you can feel the rich history of Breitling.

I was overwhelmed by the clarity and scale of the brand concept.

We set up booths divided into categories of AIR, LAND, and SEA, and they were all very cool, expressing the world view and charm of each watch to the maximum.

	AIR Breitling's pilot watches with a long history, such as the Navitimer and the newly announced Classic Avi collection, were on display. The design that looks like a runway leading to the entrance and the appearance that looks like an aircraft garage are also playful and very nice.
	LAND A corner that conveys the passion for cars and motorcycles, which is one of the beginnings of Breitling, the top time series and the new premier, which are currently hot topics. There was also an exhibition of vintage watches that were the basis of each model, and a space that did not get bored was prepared.
	SEAMore A corner where Super Ocean Heritage, which was just announced last year and recently released 200 limited edition colors for Japan only, is lined up. The popularity of Superocean is high enough to be featured in various magazines, and the popularity of this sea watch has been evaluated as a true ragspo.

The completely different genres of military city and marine were gathered in one room and it was outstanding to see.

Although there is a unity as Breitling, it was like watching a fashion show of a different brand, and I was excited every time I entered the booth :oops:

The first model of each model that formed the current Breitling was also on display, and it was a really fun booth!

And after watching these, I received a seminar on future brand policies and developments from Breitling staff. There is no doubt that future Breitling will be exciting!

Another announcement is that Breitling Day 2023 will be held! ! !

One year has passed since Breitling Day 2022, and this year it will be held on August 19th and 20th.

The details will be decided from now on, but the content is planned to be as gorgeous as last year. ;-)

Originally, Breitling Day reproduces the atmosphere of the members' salon. Until now, we couldn't do it due to the pandemic, but this year's Breitling Day will completely reproduce the members' salon! I can't go that far, but I plan to create a similar atmosphere as much as possible!

As soon as the contents are confirmed, we will report on the blog and Instagram as needed!

Don't miss out on the luxurious visit and purchase benefits!!

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